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Modernizing Tradition: How Vinamilk Rebranded Without Losing Its Soul
Vinamilk, established in 1976, is more than a dairy brand—it’s a cultural icon in Vietnam. However, as consumer expectations evolved, the...
Jul 212 min read
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How a Playful Cat Repositioned a Legacy Milk Brand
In a world flooded with similar products, one bold Russian dairy brand did something unexpected: it replaced the cow on its milk carton...
Jul 213 min read
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Rebranding Myself: From Vietnam to Vancouver
In late 2023, I packed up my life in Vietnam and flew across the world to Vancouver to pursue my MBA. I was chasing a dream—not just of a...
Jul 212 min read
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