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Anh Pham

Marketing is not just my profession; it is my passion and my driving force.

I am fervently committed to the power of marketing to connect with people, influence behaviors, and create lasting positive impacts. My goal is to become a marketing leader who crafts innovative and effective strategies tailored to meet the unique needs of any organization. I approach every project with dedication, ensuring that I create substantial value and make meaningful, enduring contributions. The dynamic nature of marketing excites me, fueling my desire to learn, adapt, and excel continuously. I thrive on the challenges and opportunities that come with developing strategies that drive growth and foster strong connections with target audiences.

Key Achievements

  • Drove 3,000+ loyalty sign-ups in one month through a $50K influencer campaign reaching 30M+ views.
  • Delivered $100K in monthly revenue by optimizing social media campaigns with partner co-funding.
  • Improved online engagement by 20% and stock valuation through internal communications and PR.

Areas of Expertise 

PROFESSIONAL SKILLS

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  • Strategic Marketing & Campaign Execution

  • Social Media & Influencer Strategy

  • Brand Building & Positioning

  • Project Management & Workflow Optimization​

  • Market Research & Consumer Insights

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  • Multi-Channel Content Creation

  • Visual Merchandising & Brand Storytelling

  • Omnichannel Retail Marketing​​

  • CRM & Loyalty Program Development

  • Cross-Functional Communication & Collaboration

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  • Cross-Functional Leadership

  • Budget Optimization 

  • Data-Driven Decision Making

  • Creative Problem Solving

  • Adaptability & Initiative

  • Team Collaboration & Development

  • Customer-Centric Mindset

  • Effective Communication

TECHNICAL SKILLS

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  • Meta Business Suite | Google Analytics | Google Ads | SEO/SEM | SEMrush

  • Microsoft Excel (Advanced), PowerPoint, Word | Google Sheets

  • Salesforce | Tableau | Asana | Trello | Notion

  • Canva | Photoshop

  • WordPress | Wix

  • CapCut

  • KPI Tracking & Reporting Dashboards

  • Content Scheduling Tools​

Work Experience

10/2024 – Present

BRAND ASSOCIATE (BANANA REPUBLIC) | Gap Inc., Canada 

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  • Enhanced customer engagement and styling experience by translating credible fashion inspirations into actionable solutions, boosting engagement by 15% and increasing repeat visits by 5% during peak seasons.

  • Supported omni-channel brand alignment by authentically connecting with over 80 customers monthly, ensuring visuals, service standards, and brand storytelling met campaign goals, resulting in a 10% uplift in sales conversion rates.

  • Helped maintain inventory accuracy, executed cash handling with 99% transaction accuracy, and contributed to merchandising excellence, supporting store-wide conversion improvements and achieving a 95% customer satisfaction score aligned with Canadian retail excellence standards.

10/2022 – 11/2023

MARKETING EXECUTIVE | Vietnam Airlines JSC, Vietnam 

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  • Acquired 3,000 new loyalty members and achieved 30 million social media views by managing a $50,000 CAD influencer campaign with 15 KOLs, resulting in 1.5 million total interactions in one month.

  • Generated $100,000 in monthly revenue by developing a tailored social media campaign, optimizing budgets from banks and retail partners, and boosting loyalty program engagement.

  • Increased online ticket sales by 20% by spearheading digital partnerships with banks and e-commerce platforms to provide exclusive customer deals and enhance conversion on digital channels.

05/2022 – 09/2022

PR & INTERNAL COMMUNICATION  EXECUTIVE | GELEX Group JSC, Vietnam

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  • Successfully organized the company's General Meeting of Shareholders and annual summer vacation event, which enhanced employee engagement and stakeholder satisfaction, resulting in a 90% positive feedback rate.

  • Strengthened brand visibility by writing and publishing 12 press releases, articles, and communication materials, contributing to a 15% increase in media mentions, higher online engagement, and supporting a positive movement in the company's stock price during the campaign period.

  • Supported internal communication strategies by collaborating across departments, which improved cross-functional coordination efficiency by 20%.

11/2021 – 04/2022

JUNIOR MARKETING EXECUTIVE | Sun Group, Vietnam 

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  • Safeguarded brand equity across five business units by overseeing 23 intellectual property registrations valued at over $150,000.

  • Contributed to 15% faster campaign rollouts by co-developing the annual marketing plan and aligning key stakeholders.

  • Improved reporting efficiency by 40% by introducing standardized templates for internal marketing performance updates.

06/2020 – 01/2021

MARKETING TEAM LEAD | Capelli Wing Hair, Vietnam

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  • Increased social media engagement by 15% and broadened online reach by 35% by managing a five-member team to execute campaigns on Facebook, Instagram, and TikTok.

  • Boosted advertising ROI by 25% through A/B testing and performance-based optimization strategies.

  • Achieved a 30% reduction in campaign delivery time by developing structured workflows and automating reporting templates.

06/2019 – 09/2019

PR & COMMUNICATION INTERN | Deloitte, Vietnam

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  • Supported corporate communication initiatives by drafting and editing over 15 press releases and internal articles, contributing to a 12% increase in employee engagement survey results.

  • Enhanced internal communication efficiency by collaborating with cross-functional teams to streamline messaging strategies, leading to a 10% faster content approval process.

01/2019 – 04/2019

COMMUNICATION INTERN | InterContinental Hotels Group (IHG), Vietnam

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  • Supported hotel communication strategies by creating and scheduling social media content across key platforms like Facebook and Instagram, contributing to a 20% increase in online engagement.

  • Assisted in organizing guest events and corporate functions, achieving a 95% satisfaction rate in post-event surveys.

  • Drafted press releases and newsletters that enhanced guest communication reach by 18%, promoting broader brand awareness initiatives.

01/2018 – 11/2018

SALES ADVISOR | H&M, Vietnam

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  • Achieved a 10% increase in sales and a 15% rise in customer loyalty by supporting monthly in-store promotions and adapting messaging to align with seasonal marketing strategies.

  • Reduced product return rates by 5% by aligning educational initiatives and visual merchandising with brand standards.

  • Strengthened brand consistency throughout customer interactions by providing personalized styling advice aligned with seasonal campaigns, which contributed to improved customer retention.

Education

2024-2025

University Canada West, Vancouver

MASTER OF BUSINESS ADMINISTRATION 

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Cumulative GPA 3.92 | Specialization: Global Marketing & Business Strategy

  • Social Media Lead | National MBA Games 

  • Member of the Case Team | National MBA Games 

  • Member of the Case Team | BC MBA Games

  • Top 4 | Prospectus Case Competition

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2025

2025

2024 

2024

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2019

2019

2019

2019

2019

2018

2018 

2018

2018

2017-2021

Academy of Journalism and Communication, Hanoi

BACHELOR OF MARKETING COMMUNICATION 

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Cumulative GPA 3.88 | Specialization: Marketing Communication

  • Project Manager | ‘I’m Fearless’ Fundraising Project   

  • Marketing Executive | International Volunteer Program (AIESEC Vietnam)      

  • Head of Media and Public Relations | ‘Maucham’ Project                                         

  • Representative of Indonesia | Southeast Asia Free Trade Agreement Negotiation Simulation Conference (Hindrich and RMIT)   

  • Copy Writer | L'Officiel Vietnam

  • Project Management Intern | Vietnam International Fashion Week 

  • Content Editor | The Parttime

  • Content Director | Orientation Events

  • Event Executive | Year-end Celebrations & Graduation Events 

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