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'Maucham' Project
Project type
Tradition and Culture
Date
February 2019
Location
Hanoi, Vietnam
Role
Head of Media and Public Relations
Skills/Tools Used
PR & Communication, Crisis Management, Social Media Management, Event Organization, Public Speaking, Negotiation/Canva, Facebook Business
With the desire to honor and spread love and pride for the unique cultural features of the Vietnamese people, [mau.] is a campaign carried out by a group of students at the Academy of Journalism and Communication to create offering in-depth and novel insights into the belief in worshiping the Mother Goddess of the Four Palaces from an artistic perspective, through the colors and patterns on the costume system used in the religious practice named trance ceremony. Besides, we want to bring the profound human values and hidden meanings within them to a deeper and broader reach of young people, those who have been, are and will be the owners of the country, those who will inherit and carry the responsibility of promoting the nation's heroic history.
