NumeriaTech's Marketing Plan

This project presents a comprehensive, multi-phase marketing strategy designed to transform NumeriaTech from a regional ERP service provider into a market leader in Quebec’s SME segment. Inspired by the company's ambitious goal to attain Odoo Gold Partner status and capture 50% market share, the plan is rooted in data-driven decisions, risk-conscious budgeting, and scalable marketing infrastructure.
The strategy is structured in three key phases:
Phase 1 – Foundation (Jan–June 2025): Focuses on building robust digital infrastructure, launching a conversion-optimized website, SEO targeted at Quebec SMEs, and foundational lead generation through webinars and LinkedIn Sales Navigator.
Phase 2 – Acceleration (July 2025–June 2026): Emphasizes market expansion through strategic partnerships, regional penetration, and advanced business intelligence integration to boost acquisitions and operational scale.
Phase 3 – Leadership (July–Dec 2026): Aims to position NumeriaTech as a thought leader, achieve Odoo Gold Partner status, and secure long-term dominance through innovation labs and client retention initiatives.
Each phase is supported by a meticulously structured budget, performance KPIs, risk management protocols, and corrective action pathways. The marketing plan reflects real-world constraints and opportunities, integrating industry insights, academic frameworks, and professional experience to ensure both feasibility and ambition.
This project was created as a capstone initiative for the Marketing Management 621 course at University Canada West, showcasing how structured planning, resource optimization, and strategic foresight can position a tech company for exponential growth in a competitive B2B landscape.